Elizabeth Willett
Elizabeth Willett
Elizabeth Willett
Elizabeth Willett Elizabeth Willett Elizabeth Willett
I’m a designer driven by data, accessibility, and curiosity. I’m also an avid reader and casual artist.
HARRIS FOR PRESIDENT
2024 PRESIDENTIAL CAMPAIGN
Case study coming soon!
Endeavor
global entrepreneur community
Endeavor faced issues with brand consistency and unclear digital membership pipelines. I developed a new brand and website with tools that enhance and showcase the global impact of Endeavor entrepreneurs.
Drove membership
Enhanced the flow of leads by prioritizing potential entrepreneur’s user journeys and embedding entrepreneurial spirit into the brand.
Global brand awareness
I worked hand in hand with the client on documentation and strategy for a successful international strategy and rollout.
Webby Award
Our team was proud to earn a Webby Award in 2022 for the Endeavor Global website.
WhiteHouse.gov
An accessible WhiteHOUSE.gov
A website for the people needs to be for all the people. I designed a seamless mobile experience and a custom accessibility toggle tool.
Led mobile design efforts
I designed all mobile interfaces and created all related design system documentation.
Accessibility first design
I designed the accessibility tool and interfaces to ensure text size and color contrast for AA level accessibility.
Ensured scalability
We built a smart, thorough design system to make scaling easy for the White House digital team.
International Union of Painters and Allied Trades
A modern union trades website
The digital tools failed to meet the needs of 140,000 diverse members. I led the design of a multilingual, user-centric platform that sets the foundation for future union growth and engagement.
Multinational and multilingual
With more than 140,000 members, the new website is easy to navigate by country and language.
Increased union membership
Through clear user journey, career paths by finishing trade and union benefits were illuminated to drive union membership.
Refreshed UI
A modernized brand appeals to potential and current members by exemplifying their values and pride in their work.
Democratic National Convention
The first-ever virtual convention
The DNC Convention in Milwaukee was a key moment on the path to electoral success. We built a digital home for an unexpectedly virtual convention that supported convention programming and drove engagement of delegates and the American public.
National Engagement
3.3 million unique visitors and over 8 million page views during the convention week, gracefully handling large spikes in traffic.
Accessibility
Awarded a WCAG 2.1 Level AA badge of approval by Beyond Vision.
Award Winning Design
Our team was incredibly proud to earn a Webby Award and a Fast Company Innovation in Design Award for the 2020 DNC Convention website and branding.